An urban sportswear entity under the umbrella of The Paper Crane & Co. Print company, CRN originally started as one of the many passion projects from the CEO. Using mainly collaborations with other brands to help push the brand, it eventually became more of a priority. Originally tasked with designing and developing a few custom graphics for tees, the popularity and boost in sales of these designs led to me being given complete artistic direction for CRN.

Starting with a comprehensive visual overhaul of the brands catalog, new apparel pieces were produced. The existing collection of sports graphic tees were kept, yet the newly developed collections helped continue to boost brand presence and sales. Included in having the reigns to the entire brand, the digital storefront received a revamp to align with the new products and visuals. Online and social media strategy were also part of the my mandate in art directing for CRN.