As art director for the company, the goal was to introduce an online news platform that had the latest insights involving cashless payments and finance technology. The project consisted of developing a logotype and brand identity. Once the artistic direction was finalized, work began on website design and development.

The CEO of Cashless USA was able to provide networking opportunities with leading finance leaders that were regularly featured on the site. After various interviews, the team at Cashless USA had substantial content to launch the online platform successfully.